Reveal healthy hair: Experience our new & improved, science-backed formulas.

OGX® formulas now feature Lipi Pro ShieldTM Technology
Designed to deliver 2X MORE lipid & protein protection* to respect hair’s protein & lipid barrier
Formulated to maintain the hair’s essential nutrients necessary for hair that looks smooth, shiny, and healthy
For healthy hair in 1 wash**, protect against damage, strengthen, and add shine
*vs. non-conditioning shampoo, with continuous use
**vs. non-conditioning shampoo

Discover the new collections
Each collection unlocks essential hair benefits to suit a specific hair need

For healthy hair in just 1 wash*

Argan Oil of Morocco
A powerful blend that visibly repairs damage after 1st use

Biotin & Collagen
Nutrient-infused formula with 72+ hours of volume and body

Coconut Milk
Rich formula moisturizes for immediate softness after 1st use
*vs. non-conditioning shampoo
Shop our collection for healthy, resilient hair

*JJCI calculation based on Scantrack for the Hair Care category for the 52 weeks ending 12/02/2023 time period, for the total U.S. market, xAOC. Copyright © 2023, Nielsen Consumer LLC